Privacy policy

WOODKRAFT STUDIO

Privacy Policy

Effective Date: June 14, 2025  |  Last Updated: June 14, 2025


1. Introduction

Welcome to Woodkraft Studio. We are a handcrafted, made-to-order furniture brand based in Hyderabad, operating under the trade name Woodkraft Studio, with showrooms in Mehdipatnam and Kompally.

This Privacy Policy explains how we collect, use, store, and protect your personal information when you visit our website (woodkraftstudio.com), contact us via WhatsApp, visit our showrooms, or place an order with us. By using our services, you agree to the practices described in this policy.

If you have any questions, please contact us at:

  • Mehdipatnam Showroom: WhatsApp 9912615000
  • Kompally Showroom: WhatsApp 9505815000


2. Information We Collect

We collect information that you provide to us directly, as well as information gathered automatically when you interact with our website or services.

2.1 Information You Provide

  • Name, phone number, and WhatsApp contact details
  • Delivery address and location within Hyderabad
  • Order details, including product preferences, fabric and finish selections, and custom dimension requirements
  • Payment details (processed securely; we do not store full card or banking information)
  • Communications you send us via WhatsApp, email, or in-showroom conversations
  • Feedback, reviews, or enquiries submitted through any channel

2.2 Information Collected Automatically

  • Browser type, device type, and IP address
  • Pages visited on our website, time spent, and navigation behaviour
  • Traffic source information (e.g., how you arrived at our website)
  • Cookies and tracking data — see Section 7 (Cookies) for details
  • WhatsApp interaction data when you use our automated chatbot or broadcast campaigns via Interakt

2.3 Information from Third Parties

  • Data from Meta (Facebook/Instagram) when you interact with our advertisements or Instagram Shopping
  • Analytics data from platforms we use, including Meta Business Manager and Shopify


3. How We Use Your Information

We use the information we collect for the following purposes:

3.1 Order Fulfilment

  • To process, confirm, and fulfil your furniture orders
  • To communicate order status, delivery timelines, and installation scheduling
  • To customise your product according to your specifications (fabric, finish, dimensions)

3.2 Customer Communication

  • To respond to your enquiries via WhatsApp, phone, or email
  • To send order updates, delivery notifications, and post-purchase support messages
  • To operate our WhatsApp chatbot and broadcast communication via Interakt

3.3 Marketing and Promotions

  • To send promotional offers, new product updates, or seasonal campaigns — with your consent
  • To run targeted advertising on Meta platforms (Facebook and Instagram), including retargeting campaigns
  • To measure advertising effectiveness via Meta Pixel and Conversions API (CAPI)

You may opt out of marketing communications at any time by messaging us on WhatsApp or replying STOP to any broadcast message.

3.4 Business Improvement

  • To analyse website traffic and user behaviour to improve our website and product offerings
  • To understand customer preferences and improve our customisation process
  • To resolve complaints and improve our service quality


4. How We Share Your Information

We do not sell your personal information to third parties. We may share your data only in the following circumstances:

4.1 Service Providers

We work with trusted third-party service providers who assist us in operating our business. These include:

  • Shopify — our e-commerce and website platform
  • Interakt — our WhatsApp business communication platform
  • Meta (Facebook/Instagram) — for advertising and analytics
  • Delivery and logistics partners operating within Hyderabad
  • Payment processing partners

These providers are contractually obligated to protect your data and may only use it to provide services to us.

4.2 Legal Obligations

We may disclose your information if required by law, court order, or governmental authority, or to protect the rights, property, or safety of Woodkraft Studio, our customers, or others.

4.3 Business Transfers

In the unlikely event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you of any such change.


5. Data Retention

We retain your personal information for as long as necessary to fulfil the purposes outlined in this policy, including:

  • Order and transaction records: retained for a minimum of 7 years for accounting and warranty purposes
  • Customer communication records: retained for up to 3 years from your last interaction
  • Marketing data: retained until you opt out or withdraw consent

When data is no longer required, we securely delete or anonymise it.


6. Data Security

We take reasonable technical and organisational measures to protect your personal information against unauthorised access, loss, misuse, or alteration. These measures include:

  • Secure HTTPS encryption on our website
  • Access controls limiting who within our team can view customer data
  • Use of reputable, security-certified platforms (Shopify, Interakt, Meta)

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your information, we cannot guarantee absolute security. If you suspect a security breach, please contact us immediately.


7. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to enhance your browsing experience and support our marketing activities.

7.1 Types of Cookies We Use

  • Essential cookies — required for the website to function (e.g., shopping cart, session management)
  • Analytics cookies — help us understand how visitors use our website (e.g., Google Analytics)
  • Marketing cookies — used to deliver relevant advertisements on Meta platforms via Meta Pixel
  • Preference cookies — remember your settings and preferences

7.2 Managing Cookies

You can control or disable cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of our website. You may also opt out of interest-based advertising via the Meta Ads Settings at facebook.com/adpreferences.


8. WhatsApp Communications

We use WhatsApp as a primary channel for customer communication, order updates, and marketing broadcasts. When you contact us on WhatsApp or opt in to receive updates:

  • Your WhatsApp number is stored in our Interakt platform
  • You may receive order confirmations, delivery updates, and promotional messages
  • You can opt out at any time by sending STOP or messaging us to unsubscribe

We use automated chatbot flows to handle initial enquiries. These flows are designed to help you find information quickly and connect you with our team. No sensitive financial data is collected through WhatsApp.


9. Your Rights

You have the following rights in relation to your personal data held by us:

  • Right to Access: You may request a copy of the personal information we hold about you
  • Right to Correction: You may ask us to correct inaccurate or incomplete information
  • Right to Deletion: You may request that we delete your personal data, subject to legal retention requirements
  • Right to Withdraw Consent: Where processing is based on consent (e.g., marketing), you may withdraw it at any time
  • Right to Object: You may object to processing for direct marketing purposes

To exercise any of these rights, please contact us via WhatsApp at 9912615000 (Mehdipatnam) or 9505815000 (Kompally). We will respond within 30 days.


10. Third-Party Links

Our website may contain links to third-party websites, including Instagram, Facebook, and partner sites. This Privacy Policy applies only to Woodkraft Studio. We are not responsible for the privacy practices of third-party websites and encourage you to review their policies independently.


11. Children's Privacy

Our services are not directed at children under the age of 18. We do not knowingly collect personal information from minors. If you believe we have inadvertently collected such information, please contact us immediately and we will take steps to delete it.


12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal obligations. When we do, we will update the 'Last Updated' date at the top of this document. For significant changes, we may also notify customers via WhatsApp or email.

We encourage you to review this policy periodically to stay informed about how we protect your information.


13. Contact Us

If you have any questions, concerns, or complaints about this Privacy Policy or how we handle your data, please reach out to us:

Woodkraft Studio

  • Mehdipatnam Showroom: WhatsApp 9912615000
  • Kompally Showroom: WhatsApp 9505815000
  • Website: woodkraftstudio.com
  • Jurisdiction: Hyderabad, Telangana, India

Governing Law

This Privacy Policy is governed by the laws of India, including the Information Technology Act, 2000 and applicable rules thereunder. Any disputes shall be subject to the jurisdiction of the courts of Hyderabad, Telangana.


Forever Furniture. Crafted with care. Protected with trust.